You know your workshop, coaching, or service is valuable. You may even pay other people more for comparable work. Yet raising your own price makes your body contract.
The fear is not always about the number. A higher price may mean more attention, more expectations, more people in the room, and a clearer chance for someone to say no. Undercharging can be protection from visibility and the old pain of not being chosen.
Price Is Part of the Experience
People use price as one signal of value, seriousness, and fit. A higher price does not automatically make an offer better, and charging more merely to manipulate perceived value is not the point. But a price that is too low may create its own distortions:
- you resent the work required
- you cannot provide the level of care intended
- clients pay less attention because little was invested
- the offer attracts people who are not a good fit
- you keep proving that your contribution should be inexpensive
Pricing belongs with scope. If the experience becomes longer, more personal, better supported, or more complete, the exchange can reflect that honestly.
Tapping: If I Charge More, They May Not Choose Me
Side of the Hand: Even though I want to charge more and part of me is afraid people will stay away, I honor the old pain connected with being chosen.
Even though a larger room and a clearer price make me more visible, I am not back in junior high waiting for the group to decide my worth.
Even though some people will say no, I want an exchange that supports me and the people who genuinely value the work.
Top of the Head: If I charge more, they may not come.
Eyebrow: I remember what it felt like not to be popular.
Side of the Eye: More people could mean more chances to be hurt.
Under the Eye: Staying small feels safer.
Under the Nose: Undercharging limits the exposure.
Chin: That protection makes emotional sense.
Collarbone: I am not trapped with those old people now.
Under the Arm: I can choose who and what fits my work.
Top of the Head: There are kind, mature people in the world.
Eyebrow: Some are looking for exactly this value.
Side of the Eye: They are allowed to decide.
Under the Eye: I am allowed to name the real exchange.
Under the Nose: A no is not a vote on my human worth.
Chin: A yes can be authentic and mutual.
Collarbone: I welcome people delighted to participate.
Under the Arm: And willing to pay for the value they receive.
Take a breath. Imagine stating the new price and then remaining silent long enough for the other person to choose.
Use a Baby Step Without Hiding Forever
If the ideal price feels overwhelming, an intermediate step can provide useful evidence. The baby step should be intentional:
- Choose the new price and why it fits.
- Decide how many offers or how much time will form the test.
- Track responses, conversions, delivery energy, and client engagement.
- Review without interpreting every no as failure.
A baby step is not a permanent compromise. Give it a review date.
Make the Value Concrete
Pricing becomes murky when the offer is murky. Describe what people receive:
- the problem addressed
- format and duration
- preparation or materials
- personal attention or follow-up
- limits and exclusions
- the experience you are designing
Small touches can increase coherence, but do not add clutter merely to justify a higher fee. More time, worksheets, gifts, or access are useful only if they improve the result or experience.
Cancellations Can Trigger the Same Wound
When a client cancels, the lost payment may hurt less than feeling deprioritized. If other appointments seem important enough to keep while yours is dropped, the old “I am least important” story can become active.
Use a clear cancellation policy consistently. Then process the emotional layer separately. The policy addresses the business cost. Tapping helps the body stop treating a schedule change as proof that you are not valued.
Advertising From Panic Is Different From Visibility
A seasonal slowdown may create an immediate urge to advertise harder, discount, or change everything. First determine whether the fluctuation is normal. Then choose outreach that reflects the offer rather than broadcasting desperation.
Visibility is an invitation: This is what I do, this is whom it helps, and this is how to participate. You do not have to hypnotize anyone. The aim is enough clarity for the right people to recognize themselves.
Session Audio
This Guide was adapted from a Financial Abundance Study Group session recorded July 24, 2011. The original conversation also explores workshop design, popularity wounds, cancellations, seasonal income, grief, visibility, and creating a more abundant participant experience. The transcript was generated automatically and may contain errors.
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Emotional regulation can support clearer choices, but it is not a substitute for qualified financial, legal, tax, medical, or mental health guidance.